Be like Obama
Massive gets your ads in the game
WHY ADVERTISE IN VIDEO GAMES?
Gaming is one of the fastest growing global entertainment forms and presents unique marketing opportunities for brands targeting hard to reach consumers – specifically young adult males.
The latest developments in video game hardware and software deliver truly unique, ultra-immersive entertainment experiences (in high-definition, too).
Are you looking to connect with a large audience that is highly engaged and can be targeted to meet your needs?
WHY WORK WITH MASSIVE?
Massive pioneered the development of dynamic in-game advertising.
We know games and advertising and have been refining our process
for delivering advertising into games for nearly 3 years. We can
ensure your campaign makes the right connection with gamers.
More than 100 leading global advertisers have executed campaigns
with Massive.
Our technology and network model reaches your target audience across titles, genres and game platforms.
Your campaign connects with gamers wherever they are… in the world.
TYPES AND SPECS
Advertisers can utilize a broad range of ad units available across titles in the Massive Network.
Ad campaigns can be targeted to meet specific geographic needs and timing needs.
The dynamic technology allows for creative to be updated and changed as needed.
MASSIVE TECHNOLOGY
Designed by veteran engineers experienced in video games and online application software development, Massive’s technology is optimized so as not to impede the consumer experience, the game play or online performance. The Massive team works closely with game publishers and developers to ensure that advertising is only incorporated in areas appropriate given the unique nature of each game environment.
The client software is integrated into a video game when it is being developed. When a game with Massive software is played on a connected game platform, the game receives advertising from the Massive Ad Server. (see process chart in “Integration” tab.)
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