Rivals Microsoft and Google Take Top Honors in Asia
Sunday, September 28th, 2008
Technology Companies Dominate Findings With Focus on Innovation, Localized Products and Regional R&D Presence
Once again, readers voted software giant Microsoft Corp. as Asia’s overall top company. It occupies first place for the 12th consecutive survey. Microsoft placed second in the innovation category, up from eighth place the in 2006. Readers again voted Microsoft No. 1 in two of the five categories: long-term vision and financial reputation.
Canon Inc. was selected No. 1 for quality of products and services, and BMW AG was voted tops for corporate reputation.
Toyota Motor Corp., Nokia Corp., and Intel Corp. round out the overall most-admired top five.
A total of 2,477 executives and professionals participated in the survey, which was conducted last year between May 11 and July 3. On behalf of The Wall Street Journal, market-research firm Colmar Brunton polled subscribers as well as other businesspeople in 12 Asia-Pacific countries.
Quest for Innovation
Asia now plays a key part in Microsoft’s global quest for innovation. Microsoft invests $7 billion annually in research and development, and today two of Microsoft Research’s five labs are in Asia — one in Bangalore, India, and one in Beijing. “Microsoft Research Asia has also achieved many technological breakthroughs. More than 200 innovations from the Beijing lab alone have been transferred to Microsoft products, including Windows Vista, Microsoft Office 2007, Xbox and Windows Live. In addition, the Microsoft India Development Centre in Hyderabad has filed over 220 patents over the last four years,” says Mr. Umeoka.














