Microsoft buys another business, Israels 3DV
3dv Video
It said Microsoft would buy 3DV for $35 million. To date, 3DV, partly owned by Elron Electronic Industries has raised about $38 million in private funding.
3DV Chief Executive Zvika Klier declined to comment.
3DV Systems develops virtual reality imaging technology for digital cameras that it sells, called ZCams. Its main target is the gaming market, TheMarker.com said.
It added that Microsoft plans to use 3DV Systems’ technology in its own gaming technology, such as in the Xbox 360.
Elron Electronics Industries Ltd.
Elron Electronic Industries Ltd. (TASE & NASDAQ: ELRN), a member of the IDB Holding group, is a leading Israel-based technology holding company directly involved in the long-term performance of its group companies. Elron identifies potential technologies, creates strategic partnerships, secures financing, and recruits highly qualified management teams. Elron’s group companies currently comprise a diverse range of publicly-traded and privately held companies primarily in the fields of medical devices, information & communications technology, clean technology and semiconductors. For further information, please visit http://www.elron.com/
According to Engadget, it has unlimited opportunities:
In light of the tremendous success of Nintendo’s motion-sensitive Wiimote controller for its Wii video game console, 3DV is banking on making a lot of money with technology it thinks can move the genre forward even further.
The ZCam works by emitting short infrared pulses and then measuring the reflections off objects. Sophisticated software algorithms interpret those reflections in such a way that the system can judge the distance of–and distinguish between–various objects and, say, discern someone’s hands.
Because it relies strictly on the reflection of the light from the camera, it doesn’t need ambient light to work, allowing ZCam to function in a dark room, or with any kind of background, bright, dark or otherwise.
Tomer Barel, 3DV’s vice president of marketing and product management, says that means the software can key in on a gamer’s hands, and even between his or her fingers, and can run various applications based on what that person does with their head, hands, fingers, or torso.
February 18th, 2009 at 3:55 pm
[...] kaitok wrote an interesting post today onHere’s a quick excerptThe ZCam works by emitting short infrared pulses and then measuring the reflections off objects. Sophisticated software algorithms interpret those reflections in such a way that the system can judge the distance of–and distinguish … [...]
March 24th, 2009 at 2:02 am
[...] control better than the Wii or EyeToy By xboxhornet You may or may not have heard about Microsoft’s acquisition of 3DV Systems (makers of the ZCam digital camera), which has been rumored since early February. For a mere $35 [...]
March 24th, 2009 at 6:21 pm
[...] may or may not have heard about Microsoft’s acquisition of 3DV Systems (makers of the ZCam digital camera), which has been rumored since early February. For a mere $35 [...]
March 25th, 2009 at 12:31 am
[...] may or may not have heard about Microsoft’s acquisition of 3DV Systems (makers of the ZCam digital camera), which has been rumored since early February. For a mere $35 [...]
June 6th, 2009 at 9:58 pm
[...] a move that suggests that Microsoft got a pretty good deal when it ended up purchasing 3DV systems (a maker of depth sensing cameras) for an alleged $35 million. Here’s their video from [...]